Pn. Rita Rahayu Omar, IBCLC

Pn Rita is the CEO of Nurturing Concepts Sdn Bhd which is a company focused on Breastfeeding and Natural Parenting. She is an International Board Certified Lactation Consultant (IBCLC). She is currently a member of the International Lactation Consultants Association (ILCA) based in USA, Lactation Advisors and Consultants Association in Malaysia and the Australian Breastfeeding Association (ABA).

She has been a strong breastfeeding advocate and has vast experience in helping new nursing mothers and those with nursing difficulties to successfully breastfeed since 2001. Rita is one of the panel of consultants for the Pa&Ma Magazine (Malaysia’s No #1 Parenting Magazine with circulation of 100,000 copies monthly) since 2005 and is responsible for answering all breastfeeding related questions under their ‘Ruangan Laktasi’ column. She is also the columnist for the “Ask the Experts” section of the Babytalk Magazine. She writes and edits articles on Breastfeeding for various magazines and books and has numerously appeared on television and radio to talk about breastfeeding. Rita qualified as an IBCLC in 2009 and is a Lactation Consultant in Private Practice. She is frequently invited for breastfeeding talks at private and government Hospitals, Companies and Organisations. She is also the founding member and Project Management team for the Malaysian Breastfeeding Peer Counselors Program (www.mbfpc.org) as part of her voluntary work as a mother-to-mother support group counselor and advocate.